059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”)

<p><span style="font-weight: 400;">Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the gap before customers experience RESULTS from the product.</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Episode Article:</strong></p> <p><span style="font-weight: 400;">Anticipation and the Valuation of Delayed Consumption</span></p> <p><a href= "https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://www.cmu.edu/dietrich/sds/docs/loewenstein/AnticipationDelayed.pdf</span></a></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Mentioned In Episode:</strong></p> <p><span style="font-weight: 400;">Apply for MASTERMIND Group (by Wednesday, November 10th)</span></p> <p><a href="https://forms.gle/5DV4R1BnYNvrpy1M7" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://forms.gle/5DV4R1BnYNvrpy1M7</span></a></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">Click here to join the INCEPTION Accelerator waiting list.</span></p> <p><a href="https://geoffkullman.com/accelerator" target="_blank" rel="noopener"><span style= "font-weight: 400;">https://geoffkullman.com/accelerator</span></a></p> <p> </p> <p><strong>Connect with Geoff:</strong></p> <p><span style="font-weight: 400;">Instagram: @geoffkullman</span></p> <p><span style="font-weight: 400;">Twitter: @geoffkullman</span></p> <p><span style="font-weight: 400;">Inquiries: geoffkullman.com</span></p>