058: Starting a Luxury Brand from Scratch with April Scott of The Villa

<p><span style="font-weight: 400;">6 years ago, April Scott started a clothing business and shut it down because she could barely make a sale. But after taking the foundr</span> <em><span style= "font-weight: 400;">Start and Scale</span></em> <span style= "font-weight: 400;">course this past year, she launched The Villa and sold $12K of products in 2 months. The Villa is a luxury sleepwear brand for women that will make them feel feminine, fun, fierce, and comfortable. April's mission is to make sleepwear for those special moments (weddings, maternity photoshoots, and girls' trips) while creating a community of women with the same self-confidence she's gained by starting a business. </span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Mollie and April discuss: </span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How her day job in mining helped build her business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How she used Fiverr to find a graphic designer </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for organizing a successful product photoshoot </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of building relationships with models </span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How 85% of The Villa's referrals come from Instagram</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Being in the top 5% of Shopify stores in her launch week</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to use trending music to help boost TikTok videos</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">And much more luxury good ecommerce advice…</span></li> </ul> <p> </p> <p> </p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Who do you want to see next o