040: Why Scarcity Leads to Competition (And What We Should Do About It)

<div class="et_pb_row et_pb_row_2"> <div class= "et_pb_column et_pb_column_4_4 et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class= "et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>Is it okay to use scarcity in our marketing and scare our audience in order to increase sales? What if we stopped using tactics that induce stress and instead implemented the principles of trauma-informed care?</p> <p>Today’s study focuses on what happens when consumers perceive scarcity. Researchers conducted FIVE experiments each with 2 groups: a scarcity group and a control group. The experiments revealed that perceived scarcity increases competitive behavior, causes fear, and even promotes selfish or pro-self behaviors at the expense of others. </p> </div> </div> <div class= "et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner">What To Look For In This Episode:</div> </div> <div class= "et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <ul> <li aria-level="1">Why you should stop relying on scarcity tactics in your marketing.</li> <li aria-level="1">The 5 principles of trauma-informed care.</li> <li aria-level="1">How to implement trauma-informed marketing.</li> </ul> </div> </div> <div class= "et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p><strong>Journal Article:</strong></p> </div> </div> <div class= "et_pb_module et_pb_text et_pb_text_7 et_pb_text_align_left et_pb_bg_layout_light"> <div class="et_pb_text_inner"> <p>On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior</p> <p><a href= "https://www.researchgate.net/publication/282593430_On_the_Psychology_of_Scarcity_When_Reminders_of_Resource_Scarcity_Promote_Selfish_and_Generous_Behavior"> https://www.researchgate.net/publication/282593430_On_