034: How To Pivot In Your Business with Adrienna McDermott

<p><span style="font-weight: 400;">Today I had a conversation with Adrienna McDermott, a former Immersion client of mine and current CEO Roundtable member. Adrienna has a unique story of how she got into the world of online business and I’m so excited for you to listen in on our conversation.</span></p> <p><span style="font-weight: 400;">Adrienna became an entrepreneur after starting a bridal boutique, wedding planning and floral business with a friend. After feeling burnt out and depleted, she discovered that she wanted to take a different path and eventually got into digital marketing. We talk about this journey and how she got to the point of niching down her ideal client.</span></p> <p><span style="font-weight: 400;">She gives insight into the process of hiring and how this helped her to grow her business. She talks about how her business and the wedding industry as a whole has been impacted by the pandemic. You’ll also hear how she reached a record-breaking month this past July, how she’s been able to consistently pay herself as the CEO of her own business and what scaling means to her. </span></p> <p> </p> <p><strong>What’s in this episode:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Why Adrienna started a digital marketing agency for wedding professionals</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The first business she started before doing what she does now </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How she pivoted after realizing she didn’t want to run that business forever</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">The transition of niching down her ideal clients</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Her process of bringing on team members virtually</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">How quickly she was able to see results after hiring her team</span></li> <li style="font-weight: 400;"><span style="fon