032: Product Labels Should Tell Your Brand Story with Matt Dees, Mail Road Wines

<p><strong>Dine and Design Series Part VI</strong></p> <p> </p> <p><em><span style="font-weight: 400;">“It's a blessing in any craft, in any profession if you can make a living making a product that you love. It doesn't get better than that.”</span></em> <span style="font-weight: 400;">-Matt Dees</span></p> <p> </p> <p><strong>Episode Description:</strong></p> <p><span style="font-weight: 400;">We tend to love things that are pure, natural, and simple. Think of all the qualities that are prized in a fine wine like a fresh fruit taste, smoothness, and mild tannins. Yet, most wines have confusing names that make it hard for the average consumer or even a pro to know what they're getting when they buy a bottle. What’s missing? </span></p> <p><span style="font-weight: 400;">This week on Dine and Design, we’re  joined by</span> <a href= "https://www.mailroadwines.com/"><span style= "font-weight: 400;">Mail Road Wines</span></a> <span style= "font-weight: 400;">Partner, Matt Dees.</span> <span style= "font-weight: 400;">The history of Mail Road Wines is a long and rich one, filled with unique twists and turns that tell the tale of a vision, a dream, and pure fascination with the world's most delicious nectar of the gods: wine! In this episode, Matt relates the history of Mail Road Wines- how he and his partners Ron and Nancy Piazza and Michael Palmer work together to create a brand that stands out in its richness. Matt shares the secret to their simple but sophisticated labels, and how vignerons can contribute to improving soil health. To discover what makes wines distinct, you don't have to go far. Tune in! </span></p> <p> </p> <p><strong>Meet Matt: </strong></p> <p><span style="font-weight: 400;">Born and raised in Kansas City, Missouri, Matt found his calling when, as a Soil Science major, he planted a vineyard on the shores of Lake Champlain. Lucky for all of us, he moved from dirt to winemaking.</span></p> <p><span style="font-weight: 400;">Matt spent his first years in the trade jetting back and forth between New