030 - The Business Side of Portraits with Jessica Mackey

<p><span style="font-weight: 400;">So many of us fall head over heels in love with the art of photography. We are motivated to develop our talents and, before we know it, our family and friends notice and ask us to create images for them. Fast forward a bit of time and, somehow, we find ourselves in the portrait business. Sound familiar? </span></p> <p><span style="font-weight: 400;">Maybe you entered the portrait industry in a different way but I believe we all start out with the love of the craft first and business a distant second.</span></p> <p><span style="font-weight: 400;">Maybe you’re done pursuing photography as a side-hustle, and are ready to make portraits your livelihood.</span></p> <p><span style="font-weight: 400;">Maybe you’ve established a portrait business but you feel held back by not reaching the best clients or not having a process by which you can educate and spoil your clientele. </span></p> <p><span style="font-weight: 400;">If any of the above apply, this episode is for you! </span></p> <p><span style="font-weight: 400;">We’ve witnessed so many photographers struggle to build a business because of their lack of knowledge around things like pricing, self-promotion, and the art of booking your ideal clients, which forces even extremely talented photographers out of the industry (as Jessica knows from personal experience). And that is exactly what we are hoping to prevent.</span></p> <p><span style="font-weight: 400;">Join me and Jessica Mackey for a candid discussion around what you can do, starting TODAY, to create a portrait business that fulfills your creativity and your income goals. </span></p> <p> </p> <p><strong>Timestamps:</strong></p> <p><span style="font-weight: 400;">[01:01] What Jessica and I have learned about photographers through the time we have spent developing this podcast and the Art of Selling Art course. </span></p> <p><span style="font-weight: 400;">[02:54] Some of the bold moves that we made in our studio in 2021. </span></p> <p><span style="font-weight: 400;">[03:40]