Ugly Is Only Skin-Deep: The Story of the Ads That Changed the World (Advertising History) (Volkswagen Beetle) (Volkswagen Ads) (Bill Bernbach) (DDB) (Creative Revolution)

“I want those rules broken”: Bill Bernbach discovers the power of great ideas

“New York is eating it up”: Doyle Dane Bernbach makes people love ads again

“This isn’t worth a damn”: The Volkswagen rises from the ashes of war

“Why me? What have I done?”: Julian Koenig and Helmut Krone invent honest advertising

“Jesus Christ, that’s a great line”: The Volkswagen campaign gets its slogan (almost)

“Cross off ‘Dear Charlie’”: Bob Levenson perfects the campaign’s tone of voice

“Will we ever kill the bug?”: Len Sirowitz gives the Volkswagen ads a new twist

“Intelligent irreverence”: Roy Grace and John Noble televise the advertising revolution

“It took me a year to sell that ad”: Bob Kuperman keeps the campaign great until the end