The Agile Brand Guide: Customer Data Platforms: For Marketers | 2024 Edition

Introduction

Part 1: Strategy & Business Case for CDPs

1.2 | What is a CDP?

2.1 | What You Need in a CDP

2.2 | Considerations Before You Buy a CDP

2.3 | How to Buy a Customer Data Platform

2.4 Operationalizing Your CDP Investment

Epilogue

End Credits