Strategic Communication: The Science Behind the Art
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Chapter 1 The Barcelona Principles
0:0012:02
Business KnowledgePublic RelationsMarketing & Sales
Episodes
1
Chapter 1 The Barcelona Principles
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Chapter Two Establishing, maintaining and protecting reputation
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Chapter Three Goals and objectives
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Chapter Four The PESO Model
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Chapter Five Creating your plan
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Chapter Six Media Relations still matters
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Chapter Seven Did the campaign succeed?