Satisfaction Selling: How to become a Trusted Advisor in high-value complex sales and build a movement of Positive Activists using The Satisfaction Cycle

1. BEYOND THE ZERO-SUM GAME

2. MODELING SALES EXCELLENCE

3. THE MINDSET OF A TRUSTED ADVISOR

4. BECOMING A BRAIN TECHNICIAN

5. BUSTING THE MYTH

6. TRAJECTORY OF INTENT

7. ALL SELLING IS CONTEXTUAL

PART 2: Mastering Satisfaction Selling

8. SATISFACTION SELLING