Sales Fundamentals for Technical Specialists

10 tracks • 0 favorites

0:005:48

Business KnowledgeMarketing & Sales

Introduction

5:48

Technical specialist as a salesperson

11:02

Interview: John Care

3:07

Opening the discussion

12:09

Ethos - credibility

10:58

Interview: Sani Leino

7:46

Pathos - emotion

12:45

Interview: John Bates

4:31

Logos - argumentation

16:53

Interview: Timo Sorri

3:05