Platform Scale: How an emerging business model helps startups build large empires with minimum investment

1.1 Building The Next Big Thing

1.2 The Platform Manifesto

1.3 The Rise Of The Interaction-First Business

1.4 The Platform Stack

1.5 The Inner Workings of Platform Scale

Introduction

2.1 The New New Value

2.2 Uber's Drivers, Google's Crawlers and GEs Machines

2.3 Building An Interaction-First Platfrom Business