My Launch Planner: Simple Strategy and Tested Tactics for Your Book, Podcast, or Product
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By the way, telling your story is the essence of marketing, and introducing people to something that will improve their lives is the essence of sales.
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Business KnowledgeMarketing
Episodes
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By the way, telling your story is the essence of marketing, and introducing people to something that will improve their lives is the essence of sales.
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There are several possible goals for your launch—beyond financial return:
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Grow my audience (email and/or social media)
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Big sales on release date (Pick a number)
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Position myself as an expert or thought leader
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Build my brand and position
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Make a sizable profit
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Obtain speaking opportunities (and guest-ing on other platforms)
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Amazon #1 ranking (even for a day)
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Amazon reviews