DIY Case Studies: A Drop-Dead Simple Guide to Writing Killer Marketing Case Studies, Second Edition

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0:003:48

Business Knowledge

Part 1: Introduction

3:48

1. The Four (or Five) Basic Parts of a Case Study

3:50

3. Selling Your Customers on Case Studies

6:32

4. What to Look for in a Case Study Customer

5:31

Part 4: Case Study Interviewing 101

0:22

1. Schedule a Time

0:41

2. Create a Questionnaire and Share It

1:06

3. Talk to a Real, Live Person

0:33

4. Record Every Interview

1:57

5. Breaking Down A Sample Case Study Questionnaire

3:31