DISCOVER Questions® Get You Connected: for Advertising Sales Professionals
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INTRODUCTION
0:005:42
Business KnowledgeAdvertising
Episodes
1
INTRODUCTION
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CHAPTER 1 Connect by Building Trust
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CHAPTER 2 They Don’t Care How Much You Know Until They Know How Much You Care
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CHAPTER 3 Aligning Your Sales Process with the Advertiser’s Process
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CHAPTER 4 Value Is Inherently Personal
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CHAPTER 5 Sellers Have to Create Value, Too
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CHAPTER 6 Seller Differentiation
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CHAPTER 7 Questioning with Strategic Intent
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CHAPTER 8 Question Construction
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CHAPTER 9 Conversational Flow