Branding on the Eastern Front: The Quest of a Brand Consultant in the New Europe
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Prologue
0:005:28
Money MakingEconomics
Episodes
1
Prologue
2
1.1. Branding in a post-communist country
3
1.2. Beginnings. About Brandient, about pioneering and leadership in Eastern Europe
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2.1 Branding and entrepreneurship in the New Europe
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2.2. A different kind of client expectations and a different kind of consultant-client relationship
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Chapter 3. Definitions and perspectives of branding
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3.1. A few general considerations
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3.2. The perspectives of brand
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3.3. What comes first, marketing or branding?
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Chapter 4. The battlefields of branding