Preconscious Marketing: Designing brands that can deeply connect with customers

One of the greatest challenges that marketing and branding professionals face today is to capture and to retain the attention of customers. The modern customer receives a constant stream of information from various digital platforms and print applications. Hence, one of the key objectives of any marketing or brand strategy is to ensure meaningful and sustained engagement with the attention deprived customer.Preconscious Marketingis a book that attempts to explore how brands can influence the consumer at a deeper level. The book takes a holistic perspective to understand the various facets of brand strategy.Preconscious Marketingcovers the following points:Understand the key functions of human nervous system. Identify the significance of learned motor responses for consumers. Highlight the fundamental principles that the human brain follows during its regular functioning. Understand how priming as a process affects consumer behaviour. Determine how preconscious as a term can be used to represent subconscious or unconscious mind and how emotions are key to communicate with preconscious mind.Understand how you can use the power of storytelling to create an enduring footprint for your brand in the preconscious minds of your customers. Use founder's legend, product or customer storytelling to design a robust brand narrative.Understand the basics ofBrandChakraTMmodel and how this framework interprets brand strategy in a simple and intuitive manner. Explore how you can use theBrandChakraTMmodel to create the identity or narrative for any brand.Identify how you can design brand identity by using theSocial Attractionlevel of theBrandChakraTMmodel.Explore how you can create narrative for any product or service brand by using theFunctional Benefitlevel from the model.Realize how you can create compelling brands by shaping emotional outcomes using theEmotional Triggerlevel from the framework.Create a multi-sensory identity for your brand by using theSensory Appeallevel from the model.Utilize theGreater Causelevel from the mo