LEVERAGING TECHNOLOGY FOR SUCCESS: Advice for Tech Startups and SMEs

Innovation - Automation – Future…Contribute to the growth of the economy! LEVERAGING TECHNOLOGY FOR SUCCESS – Advice for Tech Startups and SMEs An Entrepreneur’s Guide to Launching & Managing an Automation-Technology Company This book is unique and has received many endorsements and outstanding customer review ratings. The book offers recommendations that help you overcome the challenges of a Technology Startup or Small & Medium-Sized Enterprise (SME) in a “faction” form - that is, blending facts with fiction in a story/novel form - to convey the message in an effective way. The challenges of a startup, or an SME, are communicated by a fictional account of real events. And, as illustrated in the story, segregating goals into easy-to-understand parts can help to create a roadmap for success. The book will also guide you through the process of defining costumer needs, developing your story, and your marketing/sales strategy; it will make the difference in building a successful company. Automation is the future for process plants and factories. Technology both eliminates jobs, and creates jobs. Generally it destroys lower wage, lower productivity jobs, while it creates jobs that are more productive, high-skill and better paid. Historically, the income-generating effects of new technologies have been proven more powerful than the labor-displacing effects: technological progress has been accompanied not only by higher output and productivity, but also by higher overall employment. The industrial automation niche is a market of ~ 200 Billion dollars, which, although dominated by large companies, offers many small and medium enterprises (SMEs) good prospects for profitable niche solutions. While automation systems are often delivered by large companies, these firms frequently do not have the necessary know-how for niche applications. Small and medium-size companies can deliver niche process automation solutions for end-users across a variety of industries worldwide. They can leverage their systems’ capabilities and/or t