Built to Soar: Stop Flying Blind. Engineer Your Business for Unstoppable Growth

Is Your Business Flying on a Wing and a Prayer?Every day, leaders watch their companies burn cash, lose talent, and miss targets—not because they lack vision, but because they're running on chaos, heroic effort, and pure luck instead of engineered excellence.What if you could command your business with the precision and confidence of an elite pilot?InBuilt to Soar, former Air Force C-5 Galaxy instructor pilot and executive leader Greg Born reveals why the disciplined, systematic approach that keeps a $200 million aircraft safely airborne is the exactbusiness strategyyour company needs to thrive in turbulent markets.Drawing from his unique dual expertise in aviation and executive leadership with companies like Amazon, Oracle, and GE, Born delivers a no-nonsense flight manual for creating the operational excellence that drives sustainablebusiness growth..Inside This Practical Business Flight Manual, You'll Discover How To:Define Your Mission with Laser Focus:Craft a purpose-driven mission that aligns your team and drives measurable results—just as every critical flight begins with absolute clarity of purpose.Engineer a Robust Business Airframe:Design your organization's processes and systems with meticulous attention, ensuring flawless execution and peakoperational efficiency.Hire and Lead with Military Precision:Transform yourleadership developmentapproach by hiring for behaviors, not just credentials, to create a culture of accountability and high performance.Create Systems That Scale:Implement proven methodologies for eliminating redundancies and turning chaotic operations into a disciplined machine capable of sustained excellence.Master Crisis Response:Learn the battle-tested MAT framework (Maintain, Analyze, Take Action) that elite pilots use to navigate emergencies and that you can use to overcome any business challenge.This Isn't Another Academic Business Theory BookBuilt to Soardelivers practical, immediately applicable frameworks backed by real-world examples from aviation and business titans. Each chapter